The Easiest Client to Convert (And Why You're Ignoring Her) Let me tell you about the $47K mistake I made three years running. I had a client—let's call her Rebecca—who went through my signature program. Loved it. Got incredible results. Sent me a testimonial that made me cry. Posted about her ...

Let me tell you about the career trap no one talks about. It's not the obvious ones—like being underpaid or overworked or stuck with a toxic boss. Those problems are clear. You know you need to leave. No, this trap is far more insidious because from the outside, everything looks perfect. This ...

Let me guess: You're creating brilliant content. You're showing up consistently. You're sharing valuable insights that your audience clearly loves... But when it comes to actual sales? Cricket sounds. You're not alone in this. And here's what I need you to hear: It's not because your content is...

  I was ready to spend $5K on someone's program last month. Their scheduling system killed the deal. Here's what every coach needs to know about buyer momentum. (read this if you're still making people wait 2 weeks to give you money) I was scrolling LinkedIn when I saw the post. A ...

We had a 97% order bump success rate until we launched our low ticket offer.  Then it dropped to 0%. Here's what we missed. (read this if you want to avoid our $10K mistake) Everything was running smoothly. Our order bumps were converting at 97% (nearly every single customer was saying ...

This week my family and I are spending time together at the beach.  We arrived on Saturday in the midst of a tropical storm.   That night, the wind reached levels that literally shook the house.  I woke up to my bed shaking itself across the floor, and water spraying in t...